Concentrated Studios David Casto Bio

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David Casto

  • Award winning visual communications professional with more than fifteen years experience Ð with special emphasis on consulting, usability testing and the establishment of relative communication criteria.
  • Founder and CEO of Concentrated Studios, LLC; a successful visual communication company that specializes in web communication content, web presence, corporate identity creation, digital video production and editing, and marketing and consultation services.
Always thinking... a true master of all media... forward-thinking innovator... computer junkie... Mac fanatic... these are just a few of the comments Dave Casto's clients and friends have shared over the years. David excels at typography/page layout, has extensive experience in both designing and programing websites, and has created countless logos and corporate identity packages for clients ranging in scope from 1-person small business to national corporations. David is well-versed in multimedia and time-based filming and editing, insightful in his creation of aggressive marketing campaigns, and never afraid to take on new challenges. An invited speaker at web conferences and an award-winning designer, David is also an accomplished digital photographer/editor, and even djs, and enjoys electronic music.

DESIGN AWARDS:

  • International Association of Business Communicators Awards:
    • 1 Silver Quill Award of Excellence
    • 3 Bronze Quill Awards of Excellence
    • 4 Bronze Quill Awards of Merit
  • Innovation Ohio Award
  • American Association of State Compensation Insurance Funds Best of Show
  • BWC Focus (team award, contributing designer)
  • TEPS Showcase, First Report of Injury (FROI) Team,
  • USA Today Quality Cup Finalist,
  • 2 Ohio BWC Awards of Merit
  • ÒThe Fundamentals of Web Design,Ó Clearwater Beach, FL
  • 1 Special Award of Appreciation, Communications Dept. Team Fridley Award

SOFTWARE:

Adobe Photoshop, Adobe ImageReady, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, Macromedia Dreamweaver, Macromedia Flash, Macromedia Freehand, Mac OS X, Microsoft Office.

EXPERIENCE:

Concentrated Studios, LLC
 CEO/Director of Design and Founder
 1999 to present
  • Managed the daily operations of a successful design firm, electronic media development center and visual communications studio.
  • Created many successful Corporate Identities for many companies and sole proprietorships.
  • Developed numerous online web presence suites for companies such as mortgage brokers, personal organization assistants, education associations, and restaurants.
  • Consulted in the development of content-rich web projects for Fortune 500 companies.
  • Designed interface/front-end of web applications for highly secure applications in use by top security consulting firms.
  • Performed comparative analysis of competing websites and brands for fortune 1000 companies.
  • Performed usability analysis, design criteria analysis and human interface design analysis for many successful web based applications.
  • Developed and Launched CATDVD, and all associated sales, filming, editing, corporate identity, website design, all print/promotional materials, wholesale resellerÕs, order fulfillment, and creation of nationally aired TV commercial.
The Ohio Bureau of WorkerÕs Compensation (BWC)
Electronic Communications Design Coordinator
1996 to 1999
  • Developed BWCÕs current logo and identity system
  • Key role in initial organization of design, development, and maintenance of BWCÕs website (ohiobwc.com) and intranet sites
  • Responsible for the recommendation, installation, and maintenance of all hardware and software for BWCÕs Macintosh/Apple computer systems.
  • Helped create position descriptions for state job listings for designer/visual communication professionals for state positions
  • Performed inter-departmental presentations for aiding other state agencies in advancing web design
  • Conference Speaker for Institute for International ResearchÕs Maximizing Web-Based Customer Service Strategies Seminar
  • Invited Conference Speaker for Institute for International ResearchÕs
EDUCATION:
 The Ohio State University Columbus, OH
 September 1989 - June 1995
 BachelorÕs of Science in Industrial Design,
Visual Communications Degree
  • 3.0 Overall G.P.A.
  • 3.5 G.P.A in major
  • Minority ScholarÕs Student
  • Selected for summer orientation staff, sophomore year.
  • Member Student Events Committee Contemporary Issues Panel, Sophomore year.

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